Well, either the WWE is experimenting with how to manage social media, or it's setting up for an angle between the UFC's Conor McGregor and the WWE's entire roster.
The WWE somewhat curiously promoted the Twitter feud on its official YouTube channel this week, a sign that a storyline may be in the works. In TMZ TV type fashion, Cathy Kelley explained what's going down.
Check out the video:
McGregor said all sorts of nasty things about the WWE last week. He called the wrestlers "p*****s" and said he would "slap the head off the entire roster." The tweets prompted totally anarchy in the WWE. Everyone from Ric Flair to Roman Reigns responded.
McGregor will fight Nate Diaz at UFC 202, but if his MMA career doesn't work out, he clearly can find work in the WWE.