ByAmy Kaplan, writer at
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Amy Kaplan

The UFC has not been sold... yet. But according to ESPN some major bidding is happening.

The UFC is on the market and an announcement of the sale could be headed our way in the coming weeks. The most likely purchaser of the world's leading mixed martial arts promotion is entertainment giant William Morris Endeavor Agency and The Dalian Wanda Group, a Chinese conglomerate, who are in conjunction bidding in the $4.1 billion range, according to the report.

The sale is being facilitated by investment bank Goldman Sachs to include 100-percent control of the promotion. This means the shares owned by brothers Lorenzo and Frank Fertitta, UFC President Dana White, Flash Entertainment and the many sub-trusts with small ownership percentages would all be sold.

According to an earlier report by FloCombat, all signs indicate that White would likely stay around in a promotional capacity, and would be given shares of the company as incentive.

It appears as though most, if not all of the employees will remain the same, including production, public relations and matchmakers Joe Silva and Sean Shelby. It is also believed that very little of the UFC's business operations will change, outside of the Fertitta brothers and Flash Entertainment being out of the picture.

It's likely no official announcement will come until after or at UFC 200.

More as the story develops. Be sure to check back with in the case that the UFC sells for...

...or something like that.


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