Lorenzo Fertitta wants MMA to become a part of the Olympic program in the forthcoming years.
The last few years have seen a steady incline in the global popularity of mixed martial arts. The Ultimate Fighting Championship promotion has largely led the way in transferring the sport from an almost cult, underground status to the mainstream coverage of the press.
With personalities such as Conor McGregor, Jon 'Bones' Jones and Ronda Rousey among their roster, the UFC has provided the media with the entertainment value to go along with the adrenaline filled fights.
After successfully legalising mixed martial arts in the state of New York last week, co-owner of the Ultimate Fighting Championship Lorenzo Fertitta now foresees the promotion breaking even bigger barriers!
Speaking to BBC World Service, Fertitta gave his views on how it is inevitable that the UFC will eventually become an Olympic sport.
"The Olympics are a business and they want to attract those younger viewers for all these big television deals. Where we're going with UFC, eventually we (MMA) will be part of the Olympics.
That's what the kids want to watch - and that's where we are going"
The idea isn't out of the realms of possibility. Fertitta pointed towards the presence of sports such as snowboarding and half pipe shows at the Olympics proved that MMA has a place on the biggest sporting event on the planet.
In June 2015, twenty-six International Olympic Committee (IOC)-recognized Federations proposed events to be considered for inclusion at the Tokyo 2020 Olympic Games. Out of the twenty-six, only five have made the final shortlist to be considered for inclusion; baseball and softball, karate, roller sports, sport climbing and surfing.
With the explosion of popularity in MMA, it's only natural to assume that the Olympic Committee will seek to capitalise on the ever growing sport and make it apart of their program.