ByJerry Contreras, writer at
Jerry Contreras

In a previous article I spoke about the stars and classic moments that defined the WWE's Ruthless Aggression time period and the two biggest stars to emerge from that era. John Cena and Batista's (Dave Bautista) rise to the top is practically identical. However, Cena beats Batista in name recognition outside of the wrestling world. Vince McMahon’s wrestling machine has produced some of the most recognizable superstars on the face of the earth that have found success in outside ventures, particularly Hollywood. These same stars that have transcended past the WWE realm have due credit in putting Vince & Co. on the map.

While Vince McMahon has always talked about how bad he wants the WWE to be recognized around the globe by other media outlets, apparently, he and son-in-law Triple H (Paul Levesque) don’t seem to know exactly what they want. What I am trying to get to is the creation of marquee stars in the WWE. With the current influx of talent, there is a great opportunity for the promotion to begin creating marquee names. Though as said above, Triple H may have other plans.

The Problem

Former WWE talent Ryback has been very vocal over the last few months about his experience with the company. Late last year Ryback revealed a shocking piece of information that certainly seems to ring true of the current events within McMahon’s company. During his first contract negotiations, Ryback stated that Triple H told him the WWE wasn’t interested in having another marquee name like John Cena. This is what Triple H said according to Ryback:

“Hunter [has] told me directly [that WWE does not want young talent to have economic freedom]. He goes, ‘we never want another marquee name here in the WWE.’ This was during my first contract negotiations. Yeah, legit told me, he goes, ‘we’re never going to have another John Cena.’ And if you look, that’s why they book guys the way they book them. They don’t want guys to have too much power anymore.”

Herein lies the issue with Triple H's (and co.) mindset and the future of the company. Yes, there is Roman Reigns. Yes, there is Seth Rollins. Also to include Kevin Owens, AJ Styles, Finn Balor, and the list goes on.

Triple H's statement speaks of the current problem with WWE creating new stars. First of all, it basically gives away the reasoning as to why part-timers continue to main event WrestleMania and other big pay-per-views. The young talent does not have the attraction, or box office appeal that their predecessors do.

Second, the company’s dependency on part-time talent and not wanting to create new household names will eventually hurt them in the long run. The part-timers can’t go on wrestling forever given that some already are injury prone due to their age and not having marquee talent to bring media outlets to acknowledge the WWE, will only help to keep the company inside its four walls.

The Solution To Avoid Losing Money and Much More


The solution to this problem is simple: give the current talent an opportunity to seek outside ventures. This will not only further help Vince's company in having more exposure in the media world, but will also help the newly-created marquee stars have other career options should they leave the company, as some already have.

We have seen multiple stars take this approach in past times and it has surely been beneficial to both sides. Some of those stars are:

  • The Rock (Fast & Furious franchise, Pain & Gain, etc.)
  • John Cena (FOX's American Grit TV series, The Marine, etc.)
  • Dave Bautista (The Man with the Iron Fists, Guardian of the Galaxy, etc.)
  • Brock Lesnar (UFC)

Although, in Lesnar's case, things happened differently, as he left the WWE in 2004 and later joined UFC.


I believe that right now is an interesting time to be a fan of the WWE due to the great influx of talent the company has and has acquired recently. With creating new stars, Vince McMahon & Co. should look to giving their talent opportunities and see where they take the company from there.

Source: ( WrestlingInc.)


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