The biggest story of last year was hands-down was WME-IMG buying UFC for $4 billion and they are hitting the ground running in 2017. A humongous, multi-year television deal has just been made to broadcast the UFC and their pay-per-view events in North Africa and the Middle East on the Orbit Showtime Network (OSN). Andy Warkman, the senior vice-president of sport and sports production at OSN, spoke about the 'industry-defining' deal.
“UFC on OSN will be industry-defining," Warkman said to Sports Business via FOX Sports. "As, for the first time, we will produce localised Arabic content 'for the region, from the region' to give UFC fans an unrivaled viewing experience."
"OSN offers 154 television channels and 53 high-definition channels and 3D entertainment. OSN was formed as a result of merger of two of the Mideast's largest TV networks, Orbit and Showtime Arabia in 2009." — Orbit Showtime Network's official website.
This is huge. Not only is it a giant leap for the UFC and their new owners, but it is a peak into the future plan that they are going to have laid out. WME-IMG want to expand into as many profitable markets as possible. Not only that, but with PPV being aired in Africa and in the Middle East, it's possible the UFC will be putting on events in both of those places later down the line. Could the UFC put on their very own MMA Rumble in the Jungle?!