ByJustin Golightly, writer at Creators.co
Design wizard. MMA mathematician. Formerly of Middle Easy, Justin Golightly has been featured on Bleacher Report, Uproxx and TMZ.
Justin Golightly

Conor McGregor is trying to fight Floyd Mayweather, Georges St-Pierre waltzes into a title shot after years out of the sport, and the UFC are booking old dudes into executioner fights with young guns to drive them out. MMA is morphing rapidly and some fighters are changing their game up to try and become a more valuable player. Luke Rockhold recently compared the booking process to pro wrestling, but then looks for a fight at a higher weight with Fabricio Werdum anyway.

If you can't beat 'em, join 'em right?

“Everyone’s steaming over this new fight I brought up. I think me and Werdum got some old beef from Strikeforce. He’s a guy I’ve always wanted to fight. I’ve thought it through and I like the style match-up. Given what’s going on in the middleweight division right now, screw that, I’m coming to heavyweight. Let’s do this.” — Luke Rockhold via FOX Sports.

After talking trash on The MMA Hour, Werdum stirred up an old beef with Rockhold and started this wild road we're on now. It's just another example of how things continually shift when fighters can set up matches based off of social media posts. If it spikes a trend on Twitter, it could spike UFC's profits.

With the middleweight division on hold for most of this year now, and the heavyweight division being shallow and populated by aging veterans, and Luke Rockhold doesn't even seem that impossible. After all, we are in the era of superfights, which is exactly how the UFC would sell this one. The question is, do we buy it? At this point, us fans may be like Rockhold: shrugging and going with the flow.

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