Video game developer #Plarium announced on Wednesday that it has partnered with "The Spider" and three other athletes on the free-to-play mobile app "Throne: Kingdom at War." The massive multiplayer online game centers around medieval-themed, player vs. player battles.
“The purpose of this campaign is to highlight the spectrum of emotions that players can experience in the game through our ability to give them the best opportunity to cooperate with each other, and exercise their desire to compete and achieve victory whether alone or with a team,” Roman Zhdanov, VP of Marketing at Plarium, said in a statement. “We selected some of the best athletes across a variety of sports to convey this emotional lift that the game provides, because nearly everyone has seen the uplifting power of sports.”
According to a press release, Silva and the rest of the athletes will be clad in armor and medieval weapons in advertisements, which will roll out in America, the United Kingdom, France, Germany, Spain, Italy, Russia, and Canada.
"Throne: Kingdom at War" is currently available for download in multiple languages across the globe on the App Store and Google Play.