ByJustin Golightly, writer at
Design wizard. MMA mathematician. Formerly of Middle Easy, Justin Golightly has been featured on Bleacher Report, Uproxx and TMZ.
Justin Golightly

No matter how you feel about him, Conor McGregor just continually creates the best possible scenarios for himself. He skipped around divisions in the UFC, able to earn titles in two different divisions on the 2016 card of the year. Now, he's finally nailed the most mind-blowing, unbelievable fight of a lifetime. On top of everything though, McGregor's manager announced on The MMA Hour that he is free from the shackles of UFC's Reebok deal for his fight with Floyd Mayweather. The UFC's highest paid athlete will now transcend their earnings in both fights and endorsements.

“He’s currently a free agent with regard to athletic apparel. We’re still in discussions with Reebok and other brands. There’s a lot of open categories that we’ve been negotiating with brands, including Reebok. We’ll see how that all plays out. It’s definitely a great opportunity for Conor and any brand we decide to align with." — Audie Attar on The MMA Hour.

This is actually pretty huge. If Reebok wants to make sure they're represented in the UFC side of this fight, they'll need to make a bigger and better deal with which would surely carry back over to the Octagon if he ever returns. This is the big leagues though, this is no longer a niche sport sponsor opportunity. McGregor will have his eyes set on the juggernauts: Airlines, casinos, and even bigger apparel companies like Nike. To put things in perspective, Manny Pacquaio earned $2.5 million for his six sponsors on his shorts for his fight with . Despite being the highest paid UFC fighter ever, McGregor's largest Reebok payout was just $40 thousand.

Brands who already have deals with McGregor:

  • Volvo
  • Reebok
  • Dethrone
  • Rolls Royce
  • Beats by Dre
  • David August
  • Monster Energy
  • Anheuser-Busch


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