It's hard to argue that Saul "Canelo" Alvarez vs. Gennady "GGG" Golovkin will be the biggest boxing match since Floyd Mayweather vs. #MannyPacquiao, but the biggest fight of all-time? That's what Oscar De La Hoya said as a guest on ESPN's First Take.
"It's going to be bombs away. Look at their records, look at their fighting styles, everybody knows it," said De La Hoya. "This fight here will be the biggest fight, the best fight, that people can watch."
"Forget about 'The Notorious One' [Conor McGregor]. Forget about a fighter that has zero experience, who has zero fights, who has zero amateur experience. Forget about that. Mayweather's better than that. Look if you want to fight and have a rematch against Canelo or a fight against Golovkin, go after them. After Canelo and Golvkin fight go after the winner."
To steal a spades term, between the two they only have "one and a possible" million-plus PPV buy fight. Canelo's fight against Mayweather did a reported 2.2 million PPV buys and his recent fight against Julio Cesar Chavez Jr. is projected to clear the one million mark.
It's hard seeing their upcoming fight surpass the record-setting numbers Mayweather vs. Pacquiao put forth. It may not even surpass the "UFC 202: McGregor vs. #NateDiaz II" estimated figure of 1.65 million PPV buys.
It's perfectly fine just promoting the fight as one of the most anticipated matchups in combat sports and letting it play out, but that wouldn't be De La Hoya's style.
That being said, De La Hoya's job is to promote the bout and if these statements convince fans to buying the fight, then he's doing exactly what he's paid to do.
It'll be interesting to see if De La Hoya can talk Canelo-GGG into the biggest fight of 2017. He'll most likely have to compete with two master salesmen, Floyd Mayweather and Conor McGregor, and few have been able to best them.