When not negotiating the Conor McGregor vs. Floyd Mayweather boxing contract, UFC President Dana White is doing things like taking batting practice at Citi Field in New York City.
Even a relaxing day of batting practice couldn't help Dana White escape the #MayweatherMcGregor questions. White was asked where he was in terms of negotiations with the Mayweather camp and by all accounts, they seem early in the process.
“We haven’t even got there yet,” White said. “We haven’t even talked percentages yet. … Floyd can think whatever, but the machine that the UFC has and Conor McGregor alone is a machine by himself. I think that 50-50 is pretty fair.”
It's quite possible that Dana White is the only person that thinks a 50-50 split between Mayweather and anyone is fair. It'll take a 65-35, at best, deal to get Mayweather to sign on the dotted line and somewhere deep down inside Dana White knows it.
Regardless of the split, the fight will be bigger than anything the UFC can do on their own, so 35% of a major PPV is a good cut for a promotion that doesn't have to do much of anything.
“I think this thing does, conservatively, between 2-1/2 and 4 million buys,” White said. “Other people think more. … And this thing will kill it, globally. Conor McGregor and the UFC are huge in Brazil, huge in Australia, massive in the UK and other parts of Europe.”
If you're looking for a silver lining, White provides it by talking about his relationship with the Mayweather business team.
“We’re ready to go,” White said. “And I think what we’re looking at in the deal is as fair as fair can be. You’ve gotta understand, Floyd and [Al] Haymon and that group are used to dealing with the scummiest human beings on the planet Earth. I think it’s a little refreshing working with us. And I’m not just being arrogant. They’ve said that to us. I can see it getting done.”
White knows that he doesn't have A-side leverage, but as any good business man knows, start high and negotiate down. It'll be interesting to see where that number ends up when/if the fight is signed.