Fast-food chain Wendy's is on to something here. They have tapped into a long-neglected, but vocal market: Pro wrestling fans.
The Wendy's social media employees have some deep inside pro wrestling knowledge. Anybody who can throw out a "#DELETE" joke on the Twitter page of a national recognized company, has got my fast-food dime.
#BrokenMattHardy is the alter ego character of Matt Hardy, who was obsessed with "deleting" his brother "Nero," Jeff Hardy. The character has took on a cult following and has been one of the saviors of an otherwise bleak 2016 for #TNA. Fans often chant "delete" during boring WWE shows, a sign of how far the character and gimmick has gone.
Many pro wrestling fans have tweeted their love for #Wendys in light of their smart tweet.
Even the real "Broken" Matt Hardy got involved.